in part due to a slew of negative press, condemnations from politicians, and very public worker strikes. Yet there are some voices trying to turn the tide. A Prime membership, which now costs $119 a year and offers free two- and same-day shipping and access to Amazon’s streaming services, also means that on average, shoppers will spend $300 more per year than the average Amazon customer, which makes it Amazon’s key driver of retail business.Ī massive exodus of Amazon Prime subscribers is still far from our present reality. As of this spring, there are more than 100 million of them worldwide, with one analyst predicting that number will more than double to 275 million in the next decade. They come during a time when the number of Prime subscribers has been growing steadily for years. There was this Ringer piece on how to wean yourself off by using other online retailers, and a story from the tech site Gizmodo, which previously called Prime “ the best deal in tech,” calling for a Prime Day boycott. Sure, there are still the infinite roundups of Amazon’s best Black Friday and Cyber Monday deals - which won’t be going anywhere as long as publishers are able to monetize them.īut what I haven’t seen as much prior to this year are media companies and people - largely New Yorkers who work for media companies and can afford to shop at the city’s many stores - encouraging people to cancel their subscriptions and openly discouraging readers from shopping at Amazon. I’ve covered Amazon for the past few years, but now something feels different.
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